Case Studies: Groupon & Foursquare for Businesses
Last month, we learned how Groupon is beneficial for businesses. Today, let’s take a look at some real life examples of how Groupon and Foursquare can be used to bring in new customers: Cafe 50′s Uses...
View ArticleWhat Happens After Reaching #1
Even after you reach the oh-so coveted #1 spot in search engine results page, your work is not done! Here are a few things that you still need to keep an eye on to make the most of your top ranking...
View ArticleWhy You Should Never Immediately Delete a Negative Comment
If you receive a negative comment, reply or message on any of your social media profiles, your first instinct would probably be to delete it before anyone sees it. But you can turn this negative into...
View ArticleThe Many Faces of Social Media
When you think about the purpose of social media, what first comes to your mind? Nowadays, I don’t think there’s one “right” answer because social media is useful in so many ways. Let’s take a look at...
View ArticleDo You Need Help with Social Media?
Before you hire a social media marketing company, there are a few things to consider. Social Media Misconceptions First off, it’s important to understand that using social media doesn’t guarantee...
View ArticleAttended: CalTech/MIT Enterprise Forum’s Crowdsourcing Seminar
The latest from the CalTech/MIT Enterprise Forum provided insight on the power of “crowdsourcing”. The seminar entitled, Crowdsourcing for the Entrepreneur: Unlocking the Power if Online Communities...
View ArticleWhat Ice Cream Flavor Would Your Blog Be?
Mmm mint chocolate chip, vanilla or even… bacon? Maybe it’s because I’ve been watching too much of the Food Channel, but have you ever thought of your blog in terms of ice cream? The types of different...
View ArticleCarmageddon & More for Your Targeted Email Campaign
If you live in or around Los Angeles, CONGRATS – you’ve survived Carmageddon! All weeklong, businesses big and small tried to capitalize on this event, from JetBlue’s limited $4 flights to local...
View ArticleThinking About Saying No to GoDaddy?
Were you affected by GoDaddy’s outage this past Monday? Millions of websites were down due to an Anonymous hacker, although GoDaddy claims that the down time was caused by internal errors… Nonetheless,...
View ArticleContent Excellence with Coca-Cola
If you think that Coca-Cola is just focused on selling beverages and snacks, think again! Take a look at the video above to get a better idea of Coke’s content marketing vision for today and beyond....
View ArticleHow the Year of the Snake Can Help You Better Understand Your Business
Happy Lunar New Year! 2013 is the year of the snake and there is much to learn, even if you’re not a big believer in the zodiac or astrology! Take this as a moment to pause and think of all the great...
View ArticleYelp! I Need Somebody (Help, Not Just Anybody)
Customer reviews and testimonials have always been important and Yelp is one of the first sites that come to mind. Potential customers may visit your Yelp page even before they come to your website or...
View ArticleX Marks the Spot: Where to Put Contact Forms
Conversions, customers and contact forms go hand in hand (in hand). The worst thing you can do is to not show any contact information all. The next worst thing is to put your contact form in a bad spot...
View ArticleWhat We Can Learn from the Death of Facebook’s Sponsored Results
Farewell, Facebook Sponsored Results… we barely knew you. Although these ads were first launched in August 2012, Facebook is decided to pull the plug. In an official statement from Facebook: “In...
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Best Practices For Customer Retention
This is a guest post by Frank Vitetta who works as a freelance marketer for Metrilo.com. Over the last few years, I have been increasingly involved in retention marketing and I have noticed how this...
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How Much Does Workplace Culture Play into a Successful Business?
There are so many factors that can influence whether a new business succeeds or fails and one of those is the workplace culture that a company creates. If employees are not confident about what they...
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Do You Need a Chatbox For Your Site?
Live chats can be a useful way to provide customer support and interact quickly with people online who need assistance. A chatbox is often preferred among customers because they don’t have to wait on...
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